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Brand Identity

A brand people recognise before they read the name.

We create distinctive and memorable brands.

Brand Identity

Timeline

4 to 6 weeks

How we work

Fixed scope, two review rounds per stage

See what you get
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About this service

An identity that makes an impression even before you speak. We develop your brand’s complete visual language so that every piece of content you produce is instantly recognizable and inspires immediate trust.
This service includes (but is not limited to):
  • Brand Positioning Strategy
  • Comprehensive visual identity system (logo, color palette, typefaces)
  • Detailed Brand Guidelines
  • Operational Deployment Kit


Is this for you?

You are launching and want to look established from day one, or you have outgrown a logo that was made in a hurry.

It is also the right call when your team, your printer and your agency each use a slightly different version of the brand. A system with clear rules ends that.

What you get

Concrete things you can open, use and keep. Nothing here is a vague promise.

  • 01

    Logo suite

    Primary, secondary and icon versions in colour, black and white, as vector and web files.

  • 02

    Colour and type system

    Palette with accessible pairings and a typeface set for print and screen.

  • 03

    Brand guidelines

    A concise PDF: when to use what, spacing, do and do not, with real examples.

  • 04

    Everyday templates

    Business card, letterhead, invoice header and social profile kit, ready to use.

  • 05

    Handover pack

    Organised source files and a one-hour session so your team can apply it alone.

How we work

A clear path with a checkpoint at every stage, so you always know what happens next.

  1. Listen and audit

    We interview you and your customers, review competitors and collect what already works in your current brand.

    You get a one-page brief that we both sign off before anything is drawn.

  2. Directions

    Two distinct directions, each shown on real applications such as a shopfront, a social post and a document.

    You choose one, or tell us what to take from each.

  3. Refine and build

    We perfect the chosen direction and build the full system: logo suite, colours, type and templates.

  4. Guidelines and handover

    We write the guidelines, package the files and train your team to use them.

A typical scenario

Illustrative situations based on the briefs we regularly receive.

A craft food company ready to leave the market stall

The challenge

The founder has a loyal local following but the packaging, the social pages and the invoices all look different. Supermarket buyers hesitate.

What we do

We build one recognisable mark and a small system of colour and type, applied first to packaging and the Instagram profile, then to every document.

What changes

Buyers meet the same brand on the shelf, online and on paper, and the team reuses the templates without calling a designer.

Not sure this is the right fit?

Describe your situation in a few lines. We tell you honestly whether this service fits, what we would do first, and what it would take. No commitment.

Describe your situation

Offers that include this service

Recent achievements

All achievements
Brand Identity UI/UX Design

HR Volunteers — Designing a Human-First Identity for Career and Organizational Growth

HR Volunteers — Designing a Human-First Identity for Career and Organizational Growth

The Mission: Human Resource Volunteers (HRV) is an impactful organization dedicated to guiding individuals in their professional development, offering HR advice, and connecting talents to life-changing career opportunities. Our Role: Hinkaku Ltd stepped in to completely reimagine HRV's brand footprint. We stripped away visual noise to deliver a deeply intentional, premium visual identity and a fully remastered website UI that positions them as a trusted, authoritative, yet profoundly human leader in the HR space.

Continue reading (~3 mins) Jul. 2026
Brand Identity Marketing & Growth

XCodePath — Engineering a Next-Generation Digital Academy for Elite Tech Talents

XCodePath — Engineering a Next-Generation Digital Academy for Elite Tech Talents

The Mission:In close partnership with SEED Digital, we built XCodePath from the ground up—a structured, free-to-learn educational program designed to train tech talents and match them with local and international career opportunities.Our Role:Hinkaku.tech acted as the complete operational, design, and development backbone. We crafted a powerful, community-focused brand identity, engineered a custom progressive web application where "pathers" can seamlessly complete coding challenges and monitor their learning progress, and strategically orchestrated the end-to-end event logistics and operational frameworks that drive the program forward.

Continue reading (~3 mins) Jul. 2026

Questions, answered

Do we own the logo at the end?

Yes. Once the final invoice is paid you own the logo, the system and the source files. We keep the right to show the work in our portfolio unless you ask us not to.

Can you refresh an existing logo instead of replacing it?

Often, yes. We start with an audit and tell you honestly whether to evolve it or start over. A refresh is usually quicker.

What if we do not like the directions?

Tell us what is missing. Each stage includes two review rounds, and the audit makes a complete miss unlikely.

Can you also design the website and packaging?

Yes. The identity is built to extend, and our UI/UX and web teams work from the same guidelines.

Other solutions

Ready to talk about Brand Identity?

Tell us about your situation. We reply within one to two business days with a clear scope, a timeline and a firm price.

Start a Brand Identity project
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